The title of this post is not entirely correct: it is ALWAYS the season for board giving! However, since many organizations are running their year-end campaigns, board giving is often included at this time. Board chairs and leaders have been known to complain that they can't get their boards to give. It's considered integral to the "culture of philanthropy" to have board members contribute to the support of their organizations. If they don't do it, how can we expect others to do it? The board should set an example for staff, volunteers, and other stakeholders.
How can 100% board giving be accomplished?
What seems to work best is for there to be a clearly articulated policy for board giving that is encouraged and enforced throughout the year. Yes, there can be a "give-get" policy or a sliding scale contribution, but it's most important for whatever policy there is to be documented and monitored regularly, and for all incoming board members to be aware of the policy, ideally as part of their job description. It is the board chair's responsibility to communicate with each board member about their responsibility, and to offer opportunities for training that support their efforts.
For more information on how to work with boards in creating a culture of philanthropy, please be in touch with me at firstname.lastname@example.org.