About Liz Woolfe

Elizabeth graduated from the University of Massachusetts, Amherst where she majored in Sociology and Anthropology. After receiving a Master’s degree in Public Health from UCLA in 1984, Elizabeth began her career in health education. After returning to New York, she helped implement large-scale health behavior curricula to middle school students across the state, through her work with the Institute of Health Behavior Research at Cornell University Medical College. In 1989, Elizabeth joined the Health Insurance Plan of Greater NY and helped to develop many signature programs and educational materials in the areas of maternal/child health, cardiovascular health, stress management and smoking cessation for the company’s 1 million members. In 1998, Elizabeth joined the National Alliance of Breast Cancer Organizations (NABCO), where she was instrumental in developing innovative, large-scale cause marketing partnerships with companies such as Sears, the Women’s National Basketball Association, Edy’s Ice Cream, and Enesco. In addition, she forged revenue-generating relationships with pharmaceutical and other industry companies to enable NABCO’s expansion and visibility. NABCO closed its doors in 2004 after a considered and careful transition process, which Elizabeth helped manage.

From 2004 until 2008, Elizabeth directed Fashion Targets Breast Cancer (FTBC), an international fundraising and grant-making initiative developed by the Council of Fashion Designers of America (CFDA). Designers, retailers, models, celebrities, media and public relations agencies raise awareness and funds for the breast cancer cause across the globe. Fashion Targets Breast Cancer operates in 13 countries around the world, and has raised over $150 million since its initiation in the United States in 1994.

In 2010, Elizabeth joined the Triple Negative Breast Cancer Foundation as its first Executive Director. Working with the Board and founders of the organization, she created a stable organizational infrastructure, articulated strategic priorities, and developed new revenue streams and visibility for the organization. Her experience at TNBCF strengthened her interest in working with emerging nonprofits and those undergoing significant growth or transition.

As a volunteer, Elizabeth served on the Board of Peninsula Counseling Center for 10 years and helped the organization through its executive succession as a key member of the Transition Committee. She now serves on the Board of Planned Parenthood of Nassau County’s Action Fund, and as a member of NY Women in Communication’s Mentoring and Matrix Committees. She is also a past President of the Greater NY Chapter of the Society for Public Health Education.

Her client list includes Stupid Cancer, Pink Ribbon Girls, charitySTRONG, National Domestic Violence Hotline, Harboring Hearts, Council of Fashion Designers of America and HELP USA.

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