"Do not go where the path may lead. Go instead where there is no path and leave a trail" Ralph Waldo Emerson Many of the organizations I work with are small and, to some degree, struggling to grow. Their efforts to fundraise, gain visibility, and expand their reach often stretch them to exhaustion. In that environment, it's often difficult to contemplate innovation, but that's exactly what they need to do. Pushing themselves to do something different- create a new program, introduce themselves to a whole new constituent group, raise money in a creative way- is challenging but can lead to a whole new world of results.
One of my clients has decided not to do the "same old, same old" type of program development and instead is moving toward embracing their social entrepreurial side by creating a new app. The process of bringing the app to fruition has introduced them to new people (including venture capitalists with funding!) and expanded their visibility in an entirely new way. Their efforts are bringing new enthusiasm to the Board, who are embracing the project and working toward its implementation.
So...be brave enough to innovate, and see if you can forge a new path for your organization!