Last week's post covered the ways that organizations are developing a culture of philanthropy that allows everyone to share responsibility for fundraising and relationship building. Easier said than done! This week, let's focus on how board members can be encouraged to not only participate in, but actually lead and champion a culture of philanthropy in their organizations. Without board members' wholehearted support, the effort to develop a philanthropic culture will be solely the staff's responsibility, which is not a formula for success.
To integrate board members more fully in these efforts, make fundraising discussions a part of every board meeting. Encourage board members to tell their own stories about why and how they are connected to the mission. Provide training for members to help them hone their fundraising skills. Allow them the opportunity to learn about programs and services so they can talk about them outside of board meetings. Connect them with the recipients of your programs and services so they can see your impact for themselves.
With support and encouragement, you can help your board members become active and enthusiastic fundraisers. Learn more by downloading Beyond Fundraising: What Does It Mean To Build A Culture Of Philanthropy? , a report published by the Evelyn and Walter Haas, Jr. Fund.
Please be in touch with me to learn how I can help you and your organization attain your goals!