"Marketing is no longer about the stuff that you make, but about the stories you tell." ~Seth Godin My clients often ask me about how they can become more effective fundraisers. There's so much competition out there, they say. We aren't reaching enough people, they say.
Here's what I ask them: What's your story? What sets you and your organization apart from others? What can you tell potential donors about your community or your cause that will enable them to care about it the way you do?
Telling your story changes how you present yourself to the public and your potential supporters. It's not about the number of people you serve; it's about how those people are impacted. It's not about the amount of money you need to raise; it's about how your donors can benefit by making an investment in your organization. This is philanthropy, not fundraising.
The stories you tell should be about real people, and they should be just long enough to create a feeling in the listener- a feeling that leads to their engagement and participation. We all have a story to tell- yours can be the one that inspires others to think, to speak, to act, or to give. Go out and tell your story!
I'd love to help you tell your story. Please reach me at firstname.lastname@example.org.