One of the most important aspects of an organization’s success is the quality of the stories it tells. Your narrative, told in a straightforward way, stating your mission in a concise way, and providing insight into your impact is the best way to build your community of dedicated staff, board, volunteers, donors, and stakeholders.
Your narrative should be reflected in everything you do- internally as well as externally- to communicate with your community. Your website, donor mailings, newsletters, social media posts, and public speaking messages should all be presented in a way that tells a story and draws more people in to tell their stories as well.
In order to do this successfully, your narrative needs to be clear, consistent, and strong. You and everyone in your organization (and I mean EVERYONE) need to be able to tell your story to everyone and anyone, with the conviction that it has the potential to build a community, expand your reach, and change lives.
Building your narrative should be a strategic part of your growth plan. Starting with developing an “elevator pitch” and then honing it into a comprehensive “brand” is the ultimate goal. Once you have your narrative, make sure everyone knows it. Make sure everyone feels comfortable telling the story in their own authentic way. Adapt the narrative to be appropriate and targeted to your various audiences.
If you want to learn more about how to build your narrative, let’s talk.